If you have an existing site, or plan to develop one in the near future, it's important to understand the characteristics that can make or break the effectiveness of your online investment. An unattractive or poorly built site will do more to hurt your business than to help it.

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A site must be visually appealing, polished and professional. Remember, it's reflecting your company, your products and your services.

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An attractive site is far more likely to generate a positive impression and keep visitors on your site once they arrive. As businesses large and small continue to populate the web